After calling the online web development company, I thought I was going to ask questions about how to create my HVAC website on my own.
Once I heard everything the HVAC specialist had to say, I wasn’t sure if me doing the website was such a good idea.
The HVAC specialist I was talking to asked what type of web advertising I wanted to do? He told me we could do Pay-Per-Click, Google Ads, or even social media ads. I asked him to tell me more about social media ads. He explained how social media ads worked, and then he said social media ads could be quite effective if implemented right. I had tried using ads on social media and all it did was cost me a lot of money. He told me you had to know what you’re doing when you put in your search criteria. You can’t be too broad, but you need to give yourself room to cover your entire viewing area. Apparently, I knew nothing about the search criteria and what I was looking for in an audience. The online marketing agent told me he could give me some help, and with the right SEO, I could get some movement on my HVAC website. All I wanted was to get more business and keep my HVAC company alive and well until I was ready to retire. There was no way I wanted to retire from HVAC early, just because I didn’t know how to keep my HVAC company alive. With the help of the online marketing company, I was sure I would achieve my goal.