Jonathan was the new hire in our HVAC company. He’d come on board to help us have a better online presence. In this digital era, it’s become abundantly clear that digital marketing is crucial for all businesses. However, it’s not been the easiest transition for us who are from a different generation. Some of the new hires at the HVAC company had started to mention that customers were complaining about our website. We’d hired someone to set up the simplest one many years ago. This was just to ensure those who wanted to find us could do so by doing an online search. However, the majority of our customers were referrals and repeat. That’s how we’ve done business for the past 20 years for both commercial and residential heating and cooling. But, we now feel it’s better to get with the times lest we get left behind. Many customers would say things like the site took too long to load, and we needed an online store. So, this is where Jonathan came into the picture. We hired him after one of our HVAC techs recommended his expertise in web design and online marketing. And to be honest, we have learnt so much since he joined us. For example, he was the first person to talk to me about PPC or pay-per-click advertising, and how it would drive traffic to our modern website. This is through ad companies such as Google ads. It’s been a year now, and the results speak for themselves. We have many new customers and are huge advocates of digital marketing.